NEW YORK — Dreaming of the following cease in your bucket listing? On common, People plan to go to 4 totally different locations in 2024. Three in 10 people intention to develop into “skilled vacationers” subsequent 12 months, specializing in studying and guided excursions, in accordance with a brand new survey of two,000 People.
Performed by OnePoll on behalf of YMT Vacations, the survey revealed that 51 p.c of respondents search relaxed vacations, 43 p.c prioritize cultural exploration, and 38 p.c sit up for visiting historical sites.
Among the many respondents, 25 p.c expressed a want to discover new and unfamiliar locations. However, 23 p.c favor visiting places they’re already accustomed to.
In 2024, individuals want to travel to quite a lot of locations. Mexico, Canada, and France emerged because the favorites (every with 42%). Spain adopted carefully behind at 40 p.c, with Italy at 32 p.c and Greece at 21 p.c.
When selecting a new destination, pure magnificence, and landscapes have been crucial components (58%), carefully adopted by historic sights (50%).
Historic Egypt and the American Revolution topped the listing of historic scenes travelers (46%) wished to go to. The Golden Age of Greece (40%) and the Viking Age (38%) adopted carefully behind.
Three in 10 would need to go to Renaissance Italy (30%), whereas 28 p.c have been fascinated about exploring World Battle II Europe.
Respondents stated travel helps them really feel impressed (47%) and related (46%). The survey additionally highlighted the affect of TV shows and flicks on journey decisions. Forty-four p.c admitted that TV exhibits play a task of their journey decision-making, with “Emily in Paris” (21%) and “The White Lotus” (16%) being well-liked decisions.
Films have been additionally influential (36%), with “Triangle of Unhappiness” (16%) and “Top Gun: Maverick” (13%) talked about as notable movies.
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Survey methodology:
This random double-opt-in survey of 2,000 People who journey was commissioned by YMT Holidays between June 27 and July 3, 2023. It was carried out by market analysis firm OnePoll, whose group members are members of the Market Research Society and have company membership to the American Affiliation for Public Opinion Analysis (AAPOR) and the European Society for Opinion and Advertising Analysis (ESOMAR).
