Dehydrated nation: Average American falls well short of recommended water drinking goals


NEW YORK — Statistically talking, Individuals are dehydrated. In accordance with a brand new survey, the common American drinks a lot much less water than they need to. The ballot of two,000 folks exhibits that the common respondent solely gulps down 5 glasses of water every single day, compared to the beneficial eight.

Gen Z respondents surveyed drink the bottom quantity of water, consuming a mean of 4 cups per day. Compared, millennials drink 5 cups, whereas each Gen X and child boomers drink six.

Following water (41%), the commonest drinks folks devour all through the day embrace glowing water (14%), flavored water (12%), and coffee (7%). The survey, performed by OnePoll on behalf of MyMuse, finds that seven in 10 respondents say they might drink more water if it tasted higher.

Dehydrated nation: Average American falls well short of recommended water drinking goals

Discovering some taste for bland outdated water

To make water extra attention-grabbing to the palate, the vast majority of respondents (82%) get inventive by including infusions like flavors and fruits to their water. Blueberry (35%), lime (31%), and strawberry (29%) got here out on prime as the perfect flavors so as to add to a glass of water.

With rising consciousness of what persons are placing into their our bodies, six in 10 Individuals actively hunt down drinks that include added well being advantages similar to vitamins and adaptogens (61%). In accordance with the outcomes, seven in 10 at the moment are prioritizing low-sugar and low-calorie choices when selecting their drinks (72%).

“The market is stuffed with flavored water choices which can be full of sugars and excessive in energy,” says the advertising and marketing director of MyMuse, Megan Robles, in an announcement. “Customers need drinks that aren’t solely scrumptious and handy, however choices that they’ll be ok with with pure components and added benefits for immunity support, all with out sacrificing on style and taste.”

The survey additionally discovered that eight in 10 Gen Z respondents observe a rise of their caffeine intake over the previous two years. That is greater in comparison with the 65 % of millennials and 63 % of Gen Xers who report the identical change.

This traces up with the 65 % of respondents who additionally reported a rise of their soda consumption over the previous two years. It’s no shock, then, that 26 % consider they don’t devour sufficient water all through the day. Seventy-one % of respondents want that soda or juice had the identical advantages as water.

“In terms of the info, it’s clear that whereas the buyer demand for soda is excessive, they’re additionally in search of better-for-you choices,” provides Robles. “We’re quickly seeing the soda choice shift to the place shoppers need no synthetic flavors components of their drinks, they’re in search of a drink that may make them really feel good and be a part of their on a regular basis life-style.”

What do your taste preferences reveal about you?

The survey additionally uncovered the character variations between those that want nonetheless water (35%) and people who want glowing water (17%). Outcomes present individuals who like nonetheless water report feeling more healthy (77%) than those that want glowing water (64%). Additionally, still-water drinkers report being happier (80%) in comparison with glowing water drinkers (63%).

What kind of water you like could say one thing about your sleeping habits, too. Those that keep up late have a tendency to love glowing water (32%), whereas those that like nonetheless water get up earlier (29%). In terms of music, still-water followers like rock (47%), whereas sparkling-water followers want hip-hop (50%).

For TV, each teams take pleasure in comedy shows (52% of nonetheless water followers and 48% of glowing water followers). However, they’ve completely different least favorites — fantasy is the least favored style amongst nonetheless water followers (3%), whereas glowing water followers aren’t into supernatural exhibits (2%).

Survey methodology:

This random double-opt-in survey of two,000 normal inhabitants Individuals was commissioned by MyMuse between August 11 and August 14, 2023. It was performed by market analysis firm OnePoll, whose workforce members are members of the Market Research Society and have company membership to the American Affiliation for Public Opinion Analysis (AAPOR) and the European Society for Opinion and Advertising Analysis (ESOMAR).

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