Home Business Snail mail still wins: 54% prefer paper greeting cards during the holidays

Snail mail still wins: 54% prefer paper greeting cards during the holidays

Snail mail still wins: 54% prefer paper greeting cards during the holidays

NEW YORK — Who says snail mail is lifeless? Greater than half of Individuals (54%) say they nonetheless mail out greeting playing cards as a substitute of sending emails and messages on social media in the course of the holidays.

A brand new survey of two,000 U.S. adults break up evenly by era uncovered that taking an additional step within the personalization of vacation expressions goes a good distance in spreading vacation cheer. Two in three want to obtain physical cards versus digital ones, together with youthful respondents who’re millennials (62%) or are a part of Gen Z (59%).

Carried out by OnePoll on behalf of Shutterfly, the survey additionally discovered that usually, individuals want to function their household images (30%) in vacation playing cards, along with trip (17%), and pet pics (13%). Featuring a theme on vacation playing cards is an absolute should for Gen Z (49%), millennials (51%), and Gen X respondents (39%).

On the subject of card designs, total, 55 p.c want greetings with a personalized message, quite than generic templates (24%) or something AI-generated (16%). Millennials are the probably era to be upset about receiving the identical generic card as another person (38%), whereas child boomers are those who would really feel least offended (60%).

person holding greeting card
Photograph by Tanya Trukyr from Unpslash

The survey additionally uncovered that the typical millennial additionally spends 27 minutes selecting a vacation card and 42 minutes picking out the perfect holiday gift

The time spent purchasing can add up when feeling pressured to search out the right reward, and 36 p.c really feel a big quantity of strain searching for an individual of their lives who seemingly has everything. Nonetheless, the trouble is value it for greater than half of Gen Z and millennials, who’re equally excited to provide than obtain a present.

Many put further effort into vacation gifting, as 36 p.c of respondents usually tend to personalize a gift in the course of the season than on another event. Nevertheless, some gift-givers may have to return to the drafting board for the reason that common particular person pretends to love over a 3rd (35%) of presents.

“The vacations is usually a disturbing time and we all know individuals nonetheless need to be considerate and reward one thing that feels one-of-a-kind,” says Jessica Lesesky, Vice President of Merchandising at Shutterfly, in a press release. “For distinctive personalised presents, individuals want choices that match into their finances and busy vacation schedule to permit them to specific their care and thoughtfulness to those that make the holidays special.”

Seven in 10 consider that personalization reveals a better connection to the gift-giver, particularly since private presents are reserved: on common, survey-takers mentioned you’ll must know an individual for a mean of 1.4 years earlier than personalizing their presents. Respondents additionally shared that their associate is probably to understand a personalised current, extra so than a baby (31%), sibling (26%), or co-worker (12%).

When searching for presents that really feel extra customized, individuals are likely to personalize objects akin to greeting playing cards (43%), jewellery (34%), clothes (32%) and paintings (27%).

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Survey methodology:

This random double-opt-in survey of two,000 U.S. adults who have fun a fall/winter vacation break up evenly by era was commissioned by Shutterfly between Sept. 27 and Oct. 3, 2023. It was performed by market analysis firm OnePoll, whose workforce members are members of the Market Research Society and have company membership to the American Affiliation for Public Opinion Analysis (AAPOR) and the European Society for Opinion and Advertising and marketing Analysis (ESOMAR).

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