Home Business Social media nostalgia: 10 years of research finds people seek content that triggers memories

Social media nostalgia: 10 years of research finds people seek content that triggers memories

Social media nostalgia: 10 years of research finds people seek content that triggers memories

GOTHENBURG, Sweden — The ever-evolving panorama of social media has not solely remodeled the best way we talk however has additionally given rise to a deep sense of nostalgia and the will to protect our reminiscences. Researchers from the College of Gothenburg and College West in Sweden adopted 11 energetic social media customers over the course of a decade, providing a singular perspective on how these platforms have been used to doc and share life experiences.

By way of this analysis, beneficial insights have emerged concerning the pivotal function of expertise in shaping our memories and the best way we revisit vital moments.

“All these research assist us look again and perceive the tradition because it was within the 2010s and 2020s when social media was a central a part of it,” says research creator Beata Jungselius, senior lecturer of informatics at College West, in a university release.

The research recognized a phenomenon generally known as “social media nostalgizing,” by which customers actively search out content material that triggers emotions of nostalgia. Alexandra Weilenmann, a professor of interplay design on the College of Gothenburg, explains that members within the research referred to this conduct as “treating themselves” to a nostalgic journey now and again.

Going back and remembering what has occurred earlier in life turns into a much bigger a part of it over time than posting new content material,” says Weilenmann.

social media pictures
(Picture by Plann from Pexels)

Moreover, researchers noticed that these platforms have advanced into diary-like instruments that permit customers to relive cherished reminiscences.

Social media platforms have responded to this pattern by introducing superior options that allow customers to interact with older content material. Options resembling personalised picture albums infused with music or reminders of photographs posted on the identical date in earlier years have facilitated nostalgic experiences, usually considered positively. Moreover, these options have enabled customers to reconnect with outdated mates by “tagging” them in shared memories.

Researchers recommend that this technique by social media platforms could also be intentional, because it encourages customers to stay energetic on these platforms, significantly because the creation of new content has declined.

Nevertheless, the research reveals that it’s not simply the content material itself that elicits emotions of nostalgia; reminiscences related to the precise use of social media additionally play a major function. For example, one interviewee fondly reminisces concerning the rewarding expertise of intense communication in on-line boards, which frequently led to real-life conferences and interactions.

“It’s solely now that we’ve lived with social media lengthy sufficient to make and draw conclusions from a research like this,” notes Jungselius. “By way of our methodology of finding out the identical customers over ten years, we’ve been in a position to observe how their utilization and attitudes towards the platforms have modified as they’ve advanced.”

The research is printed within the journal Social Media + Society.

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