Coffee culture: Average American guzzles 460 cups of Joe every year

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NEW YORK — For 4 in 5 espresso drinkers, the concept of consuming espresso within the morning is what motivates them to get away from bed, in accordance with new analysis. The survey of two,000 American espresso drinkers revealed that is true for 81 p.c of respondents — and respondents are so reliant on espresso, they’ll eat a mean of 460 cups per 12 months.

Throughout the survey, respondents have been break up by their favorite style of coffee — sizzling espresso (48%), chilly brew (20%), iced espresso (18%), frozen or blended espresso (7%), or espresso-based (5%). Those that desire chilly brew and sizzling espresso have been probably to be motivated by espresso within the morning (86% and 83%, respectively), in comparison with those that desire iced coffee or frozen or blended drinks (76% and 66%, respectively).

Commissioned by BUNN and carried out by OnePoll forward of Nationwide Espresso Day, the survey additional examined respondents’ love of espresso and the way they create their favourite brew. Many respondents would go as far as to surrender social media over their morning brew — particularly those that desire hot coffee.

Forty-two p.c of sizzling espresso drinkers who use social media would favor to surrender their on-line account as an alternative of their espresso, whereas solely 17 p.c stated the alternative. Chilly brew drinkers have been extra evenly break up, as 31 p.c would surrender social media, in comparison with 38 p.c who would surrender espresso.

Outcomes additionally discovered that respondents love their espresso drinks a lot that 48 p.c have tried to recreate their favorite cafe beverage at residence. These makes an attempt are fairly profitable, too — 92 p.c of those that’ve recreated a beverage stated they have been glad with the outcomes.

Regardless of that, making espresso at residence nonetheless isn’t the identical as having an skilled do it. The survey discovered 71 p.c of respondents discover it essential to have their espresso ready by a skilled barista.

“Whether or not it’s that fresh-hot cup from the kitchen coffee maker or a crafted beverage from a espresso store drive-through, Individuals have a long-standing love with their espresso routine,” says Brandi Goodin, BUNN Vice President of Advertising Communications, in an announcement.

man drinking coffee
(Credit score: Karolina Grabowska from Pexels)

Outcomes additionally discovered that solely 27 p.c of espresso drinkers would fee the drinks they make at residence “glorious” — and respondents admit to dealing with quite a lot of challenges. When making coffee at home, respondents stated they wrestle to measure the correct quantity of espresso (48%), choose the right grind measurement (48%), and choose the right filter (44%). Nonetheless, that doesn’t imply respondents aren’t hoping to enhance their at-home brewing expertise — and 74 p.c stated they’re more likely to check out new coffee brewing methods.

Espresso drinkers surveyed are most involved with the convenience of preparation (61%) relating to their desire for the way their espresso is made. That was adopted by the price of gear (51%) and the prep and brew time (44%).

Brewing coffee is a scientific course of with a variety of variables together with brew time, temperature and turbulence to create the right cup,” Goodin explains. “For these trying to enhance their coffee-brewing expertise at residence, my recommendation is to experiment with totally different methods, like variations in grind measurement or adjusting the quantity of espresso used.”

“Whereas measuring accurately and utilizing high quality espresso beans are very important, the significance of getting the best gear can’t be neglected. Investing in the best brewing gear will elevate your espresso expertise to new heights. Backside line: discover what works for you and have enjoyable with it!”

Survey methodology:

This random double-opt-in survey of two,000 Individuals who drink espresso was commissioned by BUNN between Sept. 5 and Sept. 8, 2023. It was carried out by market analysis firm OnePoll, whose staff members are members of the Market Research Society and have company membership to the American Affiliation for Public Opinion Analysis (AAPOR) and the European Society for Opinion and Advertising Analysis (ESOMAR).

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